About us

New Yorker Cosmetics is an online cosmetic line for women who want to feel good and empowered. The cosmetic line is a Latina-owned brand founded by Sandra Martinez, a Puerto Rican born and raised in New York. New Yorker Cosmetics is a brand for anyone and everyone who loves beauty.

How it Started

New Yorker Cosmetic line was started with a passion for the beauty industry. Sandra wanted to create good quality products at an affordable price for all beauty lovers. She started thinking about creating a makeup line six years ago. Sandra loves all things beauty, and lipsticks are her favorite makeup to wear. Her favorite lipstick color is red, and when she wears it, she feels sexy, elegant, and empowered.


There is empowerment in wearing lipstick; it enhances your natural beauty. This is what New Yorker Cosmetic is all about, to make everyone who wears it feel special, beautiful, and confident.

Our products are cruelty-free and vegan; the lip glosses are moisturizing and long-lasting.  Plus, New Yorker Cosmetics liquid matte lipsticks are non-drying to the lips.

We aim to have a full line of cosmetics. We intend to provide our customers with quality products at an affordable price. With New Yorker Cosmetics, customers will feel good, empowered, and beautiful. We want to inspire every woman, help her believe in her dreams, and go for it.